I was reading a posting over at Ninety Mile Wind on the current state of the country music market that prompted the following response:
The current parade of country drivel on terrestrial radio is perceived to be what the customer wants, and in some respects, it IS what the customer wants, or at least what they are willing to settle-for to get where they want to be. They play it, and people listen. (or at least advertisers think so)
Artists and writers can't stand most of it, of course, but the market exists, and it comes with formulaic risk that is easily exploited by the accountants and execs.
Pop culture will always exist, and it will rarely be pretty, and will almost always be laughable and/or forgotten in hindsight, but as long as people will put up with them, 30 second hits are not going away.
There will always be someone willing to whip up what the customer will consume.
I'm reminded of a quote from Henry Ford. When asked about giving the customers what they want, he replied, "If I had asked people what they wanted, they would have said 'Faster Horses'.
People and labels may think they want more drivel (uptempo horses), but what people really want is a way to extract themselves from reality and for that, the current drivel and vacuum-packed productions deliver! Even we, as artists, have to admit we’re distracted from reality as we contemplate how such a mindless song ever made it to the airwaves.
Unless presented with a different destination and a compelling vehicle to get them there, the consumer will continue to shovel all the hay and manure the label’s hit-farms have to offer.
Songwriters. You were made for a higher purpose.
©2009 Tim Wheeler
